Thoughts from The Mayor of Worldwide Breast Cancer

Mapping the Journey of The Worldwide Breast Cancer Project

Archive for lemonland

Beehive Model for Online Social Activity

Here is my latest poster as part of my PhD dissertation on breast cancer communication. It is a social online model that I am developing based on how bees work in a community. This is also based on the chart published by Business Week last year.

Here is what I’ve found so far:
People need to be motivated to share their bookmarks to benefit others to complete the cycle of gathering and sharing. For example, a woman with breast cancer gathers a lot of information online that helps her make better health decisions. She is motivated by needing that information to save her life. But that information is usually not shared efficiently, or at all.

If she has no simple way of sharing this information that she’s gathered, it only benefits her. Even if she is motivated to share her knowledge with others, she may not share it because she doesn’t know how. This could be easily remedied with an aggregator like that was specifically for a breast cancer community. But for now, cross-pollination is only happening with the few and rare expert worker bees and Queens.

What if we could do more than share links, but categorized and searchable links through social bookmarking? Like with Deligoo or Simpy? And people could enter that breast cancer library through anyone’s blog widget? That’s what I’d like to do. So if you’re a programmer and this scratches an itch for you too, say hello. Or if this is already out there and I’m just in the dark, hey really say hello.

So until people are sharing their resources, not a lot of cross-pollination is going on and websites decay from inactivity and bees go hungry. That’s the theory anyway. I say let’s do more than fill our baskets, let’s share them.

Click on the image to see it full size.


Do you know someone who hasn’t been to Lemonland?

I have designed a survey that will help educators better understand what the general public understands about breast cancer. If you know of someone who hasn’t been to Lemonland yet, please pass this survey on to them:

After the survey is finished, participants will be directed to a page with the answers, so it’s educational for the survey responder as well!

So send this to your mom, grandma and the other people you annoy with your “Fwd’s”. The results of the survey will help me to improve Lemonland and fuel my phd research about attitudes and misconceptions. When we join together, breast cancer hasn’t got a chance! Thanks for you help in spreading the word about awareness. is online!

The new 76 page website is now online and ready to view. More content will be put online over the next few weeks, including myths and images about treatment in the Department of Defense. Any feedback you have is appreciated. You can also register for the site in the Citizenship section and become privy to all sorts of the latest happenings!


The Mayor